Xbox Series X/S is Microsoft’s best-selling generation of Xbox consoles, despite supply constraints –


“Demand exceeds supply for all of us.”

Microsoft’s Xbox Series X and S exceed sales of previous Xbox console generations – despite the fact that supply hasn’t been able to keep up with demand.

In a wide range New York Times interview, Xbox boss Phil Spencer said that Microsoft has “at this point…sold more of this generation of Xbox, which are Xbox Series X and S, than we had any previous Xbox releases.”

At first glance, this might not be too surprising – Microsoft has effectively doubled its chances this generation with two very different console models, each offering their own unique proposition. That wasn’t the case with the launch of the original Xbox, Xbox 360, or Xbox One.

But Spencer went on to say that the Xbox Series X/S achieved this fastest-selling feat despite much-reported supply shortages hitting chipmakers, production delays due to Covid, and various bottlenecks from worldwide distribution.

“When you’re thinking of trying to pick up an Xbox or a new PlayStation right now on the market, they’re really hard to find,” Spencer continued. “And it’s not because the supply is smaller than it’s ever been. The supply is actually as big as it’s ever been. It’s because the demand is exceeding the offer for all of us.

“So it’s our job to get the supply there to meet that demand.”

Spencer concluded that Microsoft was now spending “a lot of time” working out logistical issues such as “how to move consoles from location A to location B and securing the chips”. He also touched on another recent issue: scalping. “How do you get real customers to buy our consoles and it’s not a bunch of scalpers and bots securing the capability? 7 days a week for the team right now.”


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