Rumors indicate that Microsoft is developing a new device that will allow gamers to stream Xbox games directly to their TV as part of an ongoing initiative.
Xbox Gamers may soon be able to stream their favorite games directly to their TVs, at least according to a new rumor. While Microsoft’s games division is still largely focused on supporting consoles like the Xbox Series X/S, the company has been working on developing new ways to bring Xbox games to consumers who wouldn’t normally buy not a designated system by integrating its new Xbox Cloud Gaming technology with Xbox Game Pass. In 2020, Microsoft introduced Xbox Game Pass to mobile devices, and last summer saw the launch of Xbox Cloud Gaming for Windows PCs and Apple devices.
Xbox Cloud Gaming’s potential for diversification into non-console gamers was recently bolstered when the massive success Fortnite was finally brought to iOS-enabled mobile devices through Microsoft’s services earlier this week. Xbox executives have publicly stated that they want to reach more than three billion gamers worldwide, a goal the company aims to achieve through its Xbox Game Pass and Xbox Cloud services, as well as support for free titles such as Fortnite and the multiplayer version of last year’s blockbuster Infinite Halo. Now, it looks like Microsoft is ready to take the next step in its continued mission to reach the non-traditional gaming masses: TV streaming.
According to a new rumor VentureBeat, Microsoft is working on a new streaming device that will allow users to access Xbox Game Pass Ultimate directly on their TV alongside movie and TV services. Details about this device are still shrouded in mystery, but rumor has it that it might resemble similar products like an Amazon First Stick or a “small Roku-like puck.” Even better, Samsung owners won’t need a new device at all, as Microsoft is supposedly working on an Xbox game streaming app for that company’s TVs. Both are slated to debut within the next 12 months and are part of Microsoft’s new Xbox Everywhere initiative.
Microsoft’s renewed focus on building Xbox’s user base through streaming comes at a time when rival Sony is rebranding its own subscription services in hopes of winning over new users. This expansion in the form of PlayStation Plus Premium, a new tier of the ongoing PlayStation Plus service that will allow players to access older titles from the PS1, PS2 and PSP eras. Additionally, content-streaming mega-company Netflix already began branching out into gaming late last year, releasing a small range of mobile titles available to subscribers.
Only time will tell if and when these rumored Xbox streaming devices and apps will be released, but it seems like the next logical step in Microsoft’s ongoing initiative to reach new gamers who might not be ready. to engage on a designated gaming console or PC. More on this new Xbox streaming device and how it will allow gamers to stream their favorite Xbox titles direct to their TVs will hopefully be released soon.
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