“I think at some point we’re going to have to raise the prices of some things,” Spencer said (via Reporter Tom Warren), “but before the holidays, we thought it was important to keep prices down.”
He added: “We have maintained the price of our console, we have maintained the price of games… and our subscription. I don’t think we can do this forever. I think at some point we will have to increase the prices of certain things…”
Deathloop – Official Xbox Launch Trailer
In August, citing the challenging global economic environment, Sony has raised the prices of the PS5 in Europe, Japan and parts of North America.
Microsoft has held firm on this so far, instead viewing the Xbox platform as a way to move gamers to its Xbox Game Pass service, which offers games for a monthly fee, including Xbox’s own first-party titles. Microsoft on release day.
While some third-party publishers charge $70/£70 on both platforms, Microsoft’s first-party games are largely priced at $60/£50.
However, due to Game Pass, reliance on individual game sales over Game Pass’s value has largely diminished for Microsoft, with the company no longer promoting sales figures and instead touting the number of users on Game Pass.
This is in contrast with PlayStation which continues to release prestige proprietary $70/£70 titles and has so far rejected the suggestion to put them on their equivalent service, PlayStation Plus.
Last month, Spencer said CNBCthat he thought now was not the right time to raise the price of consoles.
“We are always evaluating our business in the future. So I don’t think we can ever say about anything that we’ll ever do something,” he said.
“But when we look at our consoles today, and you talked about them – Series X and Series S – we think value is extremely important. We like the position of the Series S in the market, which is our console at a lower price. cost.More than half of our new players we find arrive via S-series.
“And I can definitely say that we have no plans today to increase the price of our consoles,” Spencer continued. “We believe that at a time when our customers are more economically challenged and uncertain than ever, we do not believe it is the right decision for us at this point to increase the prices of our console.”
Spencer said last month that he don’t think Microsoft will be able to meet demand for Xbox consoles this holiday season.