Multisearch Near Me: Google’s new feature tells you which local stores are selling the item in your photo


Have you ever found yourself in a position where you wanted to buy something you spotted online, but had no idea what the item was called? As such, you could not express your needs to Google. Wum, wum!

With Google’s new Multisearch Near Me feature, users can run a photo through the search engine and it will spit out results where local stores offer the item featured in the image. Google boasted that the cool new perk, announced at the search engine giant’s I/O event, will work for clothing, household items, food, and more.

How multiple search near me works

Senior Vice President Prabhakar Raghavan, the man behind Google Search, Google Assistant, Geo Products, Ads, Commerce and Payments, raved about Multisearch Near Me during the keynote of Google I/O. To help viewers understand how Multisearch Near Me works, Raghavan used food as a use case.

“Let’s say I spot a tasty dish online. I don’t know what’s in it or what it’s called, but it makes me hungry,” Raghavan said.

Multiple nearby search

Multiple nearby search (Image credit: Google)

“With this new ability, I can quickly identify that it is Japchae, a Korean dish,” he said. Raghavan added that Multisearch Near Me will then show him the results of local restaurants serving Japchae so he can finally enjoy it for himself. Yum!

Multiple nearby search

Multiple nearby search (Image credit: Google)

So what’s going on under the hood that Google can so cleverly deliver results on local restaurants that serve japchae? Well, the search engine can recognize the visual intricacies of the dish and cross-reference it with millions of review images.

To use MultiSearch Near Me, users can take a photo with their camera or long press on an image they discovered through Google search, add the phrase “near me”, and voila, they will get results on local businesses that carry the item they desire.

Multisearch Near Me will be available worldwide later this year in English, but Google has promised it will come in more languages ​​in the future.

Be sure to check out our live blog from Google’s I/O event to get the inside scoop on the search engine giant’s most eye-catching announcements.


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