Instagram’s Boomerang and Hyperlapse apps are disappearing from app stores – TechCrunch


A week after Instagram confirmed plans to shut down its standalone IGTV app to better focus on initiatives, like Reels, the company confirmed it had pulled two more of its old apps from app stores. This includes its timelapse video app Hyperlapse, first launched in 2014, and looping video app Boomerang, launched in 2015.

According to data provided to TechCrunch by Apptopia, the last day of Hyperlapse and Boomerang on app stores before they were removed was March 1, 2022.

Of the two, Boomerang had a larger install base. Apptopia data shows that Boomerang has had 301 million global lifetime downloads, compared to just 23 million for Hyperlapse. Additionally, Boomerang was still averaging 26,000 downloads per day at the time of its removal, the firm noted. However, Boomerang enjoyed a presence on both Apple’s App Store and Google Play, while Hyperlapse was only available on iOS.

Instagram hasn’t made an official announcement about the removals on its blog, but a few people today tweeted about the app removals, including a social media consultant. Matt Navarreand Twitter users @KenSchillinger and @WFBrother.

It is not surprising to see these two applications closing. Both were originally intended to give Instagram users new creative tools without bogging down Instagram’s flagship app. But the company’s concerns about overloading its main app with too many features are long gone. Today, Instagram offers access to photo and video posts, stories, short form video content like TikTok (Reels), live video, online shopping, limited time product deliveries and more. In fact, there’s so much going on inside Instagram that the company even moved its main creative tool, the “Compose” button, to the hardest-to-reach spot at the top right of Instagram. screen instead of bottom center.

Meanwhile, the need for dedicated creative effects apps no longer makes sense for Instagram either, as it has long since integrated its suite of creative tools right into the Instagram camera. For example, when Instagram rolled out new Boomerang effects a few years ago — like SloMo, Echo, and Duo — it did so directly within Instagram itself. And now, when Instagram wants users to get creative with video, it’s adding functionality to its Reels product.

Additionally, as the company said when it confirmed IGTV’s shutdown, it now wants to make video as easy as possible to discover and create from within its main app.

It should also be noted that a former Instagram rival known as Phhhoto sued Meta last November for being cut from Instagram’s social graph, even though he copied Phhhoto’s main feature, the video in a loop, for Boomerang.

While Hyperlapse and Boomerang have been removed from app stores, Instagram’s layout, which lets you organize photos into collages, remains available for now. Instagram has confirmed that it is not removing the layout and Boomerang features will continue to be supported in the app.

“We’ve removed support for the Boomerang and Hyperlapse standalone apps to better focus our efforts on the main app,” a spokesperson said. “We will continue to work on new ways for people to be creative and have fun on Instagram,” they added.

Updated 3/7/22, 4 p.m. and with the official Instagram comment


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