Instagram removes Boomerang and Hyperlapse from app stores

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Instagram isn’t just saying goodbye to its IGTV app. As Tech Crunch reports, social media consultant Matt Navarre and various Twitter users (including Ken Schillinger and WF Brother) have all noticed that Instagram’s dedicated apps Boomerang and Hyperlapse have disappeared from the Apple and Google app stores. Boomerang was still available for Android on Google Play via a direct link at the time of writing, but searches no longer produce results.

In a statement to Engadget, parent brand Meta said Instagram pulled the software to “better focus [its] efforts on the main application. Apptopia data suggests that Instagram pulled Boomerang and Hyperlapse from app stores after March 1. Boomerang (the only one of the two available on both Android and iOS) was still relatively popular, according to Apptopia, with a averaged 26,000 downloads a day before it disappeared.The layout is still available if you want to create collages.

The deletion is not really surprising. The launches of Hyperlapse in 2014 and Boomerang in 2015 offered stabilized time-lapse and looping videos at a time when Instagram was trying to keep its app relatively light, especially given the lower performance of some phones at the time. In 2022, however, Instagram is content to include a slew of features while fending off rivals, ranging from Snapchat-like stories to TikTok-style reels. Boomerang and Hyperlapse are just camera options now. Add faster smartphones and there’s no need for standalone apps revolving around unique features.

Departures also make sense in the context of IGTV’s release. At the time, Instagram said it wanted to improve the video experience for creators and viewers. This latest move is just an extension of the previous strategy – it wants to save you from juggling applications just to produce a clip.

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