A bizarre Genshin Impact PR stunt involving Elon Musk appears to have been called off after community backlash.
Earlier today, Genshin Impact’s official Twitter account told fans that to celebrate the two million followers, it will host a community challenge. This challenge required players to follow another account – named Ella Musk – with “rewards” unlocked for certain numbers of subscribers.
To host the challenge, the official account, normally named Paimon after the game’s useful companion, changed its display name to Genshin Impact. The first level of reward, unlocked to 500,000 subscribers, would see the name revert to its original state. At one million followers, the official account would follow Musk on Twitter. At three million, Musk would be invited to stream the game and at five million invited to visit MiHoYo’s headquarters.
It’s hard to see how the first two levels constitute rewards for the community, and depending on your take on Elon Musk, it’s potentially difficult to find the value of the third and fourth rewards either. Unfortunately for MiHoYo, players don’t seem to have been particularly impressed with the challenge. The tweet has already been deleted, possibly marking the end of the challenge, but the community continues to make their feelings known.
A Twitter user said the community will “never forget” the challenge, while a popular updates account popular deleting the message. On Reddit, the first comment on the embedded post above asks if the tweet was a joke, with others suggesting the move makes the game go offline. Musk himself seems amused, however, recently tell his supporters that he “can’t wait to be in Genshin Impact”.
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