After 20 years, Xbox console sales have only reached 2.3 million in Japan


Japan loves its video games. However, when it comes to the Xbox brand, the country has shown no loyalty to the American company. And while that’s something Phil Spencer hopes to fix with Xbox’s latest acquisitions, Microsoft’s console sales as of now are laughable. In fact, according to the latest issue of Weekly Famitsu (via VGC), all-generation Xbox console sales in Japan totaled 2,345,975 as of February 6, 2022. Not a great way to kick off the video game maker’s 20th anniversary in the region.

Some laughable stats on Xbox console sales in Japan

Here is a breakdown of the total number of sales on each Xbox console in Japan:

  • Xbox – 472,992
  • Xbox 360 – 1,616,128
  • Xbox One – 114,831
  • Xbox series X | S-142 024

Poor Xbox One. He never had a chance. Of course, the Xbox 360 sold the best of all. It was a pretty decent system, after all (not including the dreaded Red Ring of Death), and it had some notable exclusives from Japanese studios.

If we compare the sales of the current Series X | S to their main competitors, the PlayStation 5 and the Nintendo Switch, the gap is just as abysmal. The PS5 is already sold more than 1 million unitswhile the Switch topped 20 million.

Still, it’s not a total disaster for Microsoft. The Series X and S have already surpassed the Xbox One’s lifetime sales, so that’s something. Additionally, more and more gamers are playing on the system due to the inherent value of Xbox Game Pass.

Finally, if you’re curious about which Xbox titles are the most popular, here are the top five:

  1. dead or alive 3 (Xbox) – 271,149
  2. Star Ocean: The Last Hope (Xbox 360) – 208,521
  3. Tales of Vesperia (Xbox 360) – 204,305
  4. blue dragon (Xbox 360) – 203,740
  5. The last remnant (Xbox 360) – 154,493

Most of these games are Xbox 360 RPGs, but dead or alive 3 comes first on the original Xbox with an amazing connect rate. Never underestimate the power of sex appeal! Or a quality fighting game from Team Ninja.


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